Getting dressed is a strategy and these are the 6 brands that understand that
My favorite brands for dressing with confidence.
True, no one really cares what you wear.
But also true that if you don’t like what you are wearing, you care. And that shows up.
So which one matters more? I think we agree.
About power dressing
Whether we like it or not, our appearance and how we carry ourselves is one of the first things we communicate in a room, before ever opening our mouth.
In all its simplicity, power dressing is not about logos or being fashionable. It is about looking like you take yourself seriously, which equally makes you feel serious - or competent maybe a better word for it. Nothing dramatic, just no noise.
And then there is the internal side.
What you wear unconsciously affects your standards and how you behave. At least for me. I am much more likely to make uncomfortable calls and do difficult things when I am not in my slippers and pyjamas.
So when I shop, I go for pieces that have something to say even when I sit quiet. Keeping the baseline simple but always having something unexpected is what powers it all up.
6 favorite brands that dress you in confidence
What makes these six listed brands special, is that you can so clearly distinguish the character they are.
The brand voice they have is so strong, that you either love them or you hate them. And that is usually also what goes hand in hand with confidence and being assertive.
So, if I should just use six brands for all my clothing, they would be these ones:
1. Rohe
Amsterdam based, quiet in the best way.
Rohe’s quality and tailoring is the standard everything else should be measured against. I have several pieces from them, including a leather jacket that gets stopped on the street more than I can count, and I reach for them day after day. There is something about wearing Rohe that just puts you on top of it all.
2. Khaite
Khaite is for the woman who has already decided.
New York cool, quietly powerful, the kind of dressed that makes a room adjust. The quality is exceptional and the proportions are made for women with a real frame. If you are tall and have spent years searching for jeans that actually fit, this is the answer.
3. Almada Label
Almada Label is a Finnish brand I have followed since day one. It is the ultimate sophisticated easy dressing brand with effortless cuts and incredibly comfortable materials, the kind of pieces that look considered without trying.
4. COS
COS is the best high street brand out there, no competition.
The quality to price ratio is unmatched and the basics always come with a quiet twist that makes them feel like more. Probably half of my everyday wardrobe is from them.
5. Alaïa
Alaïa is pure art. A character so strong you either feel it or you don’t.
My wishlist has been full of it for as long as I can remember.
6. Ferragamo
Ferragamo is one of those brands that feels so effortlessly approachable. Elegant with a classy edge and somehow always the nicest customer service you will ever encounter. A dangerous place for me to go because I rarely walk out empty handed.
Any other brands that just have that “something”, which I forgot?